Quizzes posted on a corporate website are excellent for employee training or pre-employment questionnaires. But that’s just the start their usefulness. For instance, generate more visitors to your website with a straightforward quiz that takes benefit of the viral nature of social media networks. A well thought-out quiz can also give you valuable insight into your prospects and customers, and their buying decisions. Listed below are three ways to employ a corporate quiz to promote interaction and solicit information.
1. Become familiar with your customers
With online quizzes, you don’t have to call customers or waste money mailing surveys. Prospects can complete your corporate quiz online whenever they have time. Quizzes enable you to ask what’s important to your website visitors and what they want from your company without making customers feel intruded upon.
Create a quiz that lets visitors provide feedback about certain aspects of your products or services. You may well be very surprised at their answers. You may also create a quiz testing your vendors’ or resellers’ knowledge about your products. Because these people are charged with presenting your products or services to end users, they have to be well versed about your entire line.
2. Create a quiz to engage site visitors
Have just a little fun! Quizzes utilizing trivia questions about the history of one’s company, or its products, go a long way toward engaging site visitors. They are also useful as a research tool for your marketing department.
Learn a lesson from Pepsi. They didn’t buy Super Bowl ad time this season. Instead they asked people what charity they wanted the money (which normally could have been used for advertising) donated to. This is an excellent example of how to engage website visitors while showcasing your company’s values.
3. Drive traffic through social media
Make use of Facebook, Twitter, LinkedIn and other social networks when you develop a quiz. Send a tweet providing people with information then keep these things share their opinions by firmly taking your quiz.
If your business includes a company page or fan page on Facebook, post a comment with a link to your website requesting your followers’ opinions on your own new product or service.
Furthermore, post links to your corporate quiz to the various groups your organization belongs to within LinkedIn. This may send an entire community to your website at once. These groups can offer you with data and opinions in just a matter of minutes.
When fetish test create a fascinating and relevant corporate quiz you engage your prospects, collect vital marketing intelligence, and dramatically improve customer relations.