The Automobile Rental Sector

The automobile rental sector is a multi-billion greenback sector of the US economy. The US segment of the sector averages about $eighteen.5 billion in revenue a 12 months. These days, there are around 1.9 million rental cars that provider the US segment of the industry. In addition, there are numerous rental agencies besides the market leaders that subdivide the whole income, namely Dollar Thrifty, Price range and Vanguard. Unlike other mature provider industries, the rental automobile sector is extremely consolidated which in a natural way places likely new comers at a value-drawback considering that they experience substantial enter expenses with lowered possibility of economies of scale. In addition, most of the profit is generated by a few companies which includes Company, Hertz and Avis. For the fiscal 12 months of 2004, Company created $seven.four billion in overall income. Hertz came in next position with about $5.two billion and Avis with $2.97 in income.

Level of Integration

The rental car business faces a fully diverse setting than it did 5 several years in the past. According to Organization Journey News, autos are currently being rented right up until they have gathered twenty,000 to 30,000 miles right up until they are relegated to the employed auto market whilst the switch-about mileage was 12,000 to 15,000 miles five a long time ago. Because of slow business progress and slim profit margin, there is no imminent menace to backward integration inside the business. In truth, amongst the market gamers only Hertz is vertically built-in via Ford.

Scope of Competitiveness

There are several aspects that shape the competitive landscape of the auto rental business. Competitiveness arrives from two primary sources during the chain. On the holiday consumer’s end of the spectrum, competitiveness is intense not only simply because the market place is saturated and properly guarded by sector leader Business, but opponents work at a value drawback together with smaller sized market place shares given that Organization has set up a community of dealers above ninety p.c the leisure phase. On the company segment, on the other hand, opposition is very powerful at the airports considering that that phase is under tight supervision by Hertz. Since the market underwent a huge economic downfall in current several years, it has upgraded the scale of competition inside most of the companies that survived. Competitively talking, the rental vehicle business is a war-zone as most rental companies like Company, Hertz and Avis amongst the main players engage in a struggle of the fittest.


In excess of the earlier 5 several years, most corporations have been functioning in the direction of boosting their fleet dimensions and rising the degree of profitability. Organization at present the firm with the premier fleet in the US has included seventy five,000 automobiles to its fleet considering that 2002 which support increase its variety of facilities to a hundred and seventy at the airports. Hertz, on the other hand, has included twenty five,000 automobiles and broadened its worldwide existence in 150 counties as opposed to one hundred forty in 2002. In addition, Avis has increased its fleet from 210,000 in 2002 to 220,000 despite recent financial adversities. Above the years following the economic downturn, though most organizations all through the business were battling, Organization amid the sector leaders had been developing steadily. For case in point, yearly sales arrived at $six.three in 2001, $six.five in 2002, $six.nine in 2003 and $7.4 billion in 2004 which translated into a development rate of seven.2 per cent a calendar year for the previous four many years. Considering that 2002, the sector has began to regain its footing in the sector as all round product sales grew from $17.9 billion to $eighteen.2 billion in 2003. In accordance to industry analysts, the much better times of the rental vehicle business have but to arrive. More than the training course of the subsequent many several years, the market is expected to encounter accelerated expansion valued at $twenty.89 billion every single year pursuing 2008 “which equates to a CAGR of 2.7 % [enhance] in the 2003-2008 period.”


Over the earlier few a long time the rental vehicle industry has produced a great deal of development to facilitate it distribution procedures. Right now, there are approximately 19,000 rental spots yielding about one.nine million rental autos in the US. Because of the more and more ample amount of automobile rental spots in the US, strategic and tactical methods are taken into account in purchase to insure suitable distribution throughout the market. Distribution normally takes area inside of two interrelated segments. On car guest post , the cars are dispersed to airports and lodge environment. On the leisure section, on the other hand, vehicles are dispersed to agency owned amenities that are conveniently located inside most main roadways and metropolitan places.


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