T-shirts? Trousers? Hats? Oh my! With so many various kinds of clothing available, a small business start-up or perhaps a corporation considering its next marketing campaign could find it difficult choosing what promotional and personalised clothing will be best suited to represent their business.
If you’re in the mood for something different – or perhaps your company offers something just a little different itself – then consider the hoodie… Custom printed and personalised hoodies curently have many great uses in the wider world, such as:
Higher education – Hoodies have become popular with students of colleges and universities, branded making use of their institute’s colours and logo. A university society or business selling to students may choose to consider a personalised hoodie because of their own purposes, either because of their team/staff to wear or to sell to their customers.
Exercise – Some people prefer to exercise in hoodies, particularly in winter or in colder climates in which a t-shirt is simply insufficient. Gyms and fitness trainers might prosper in providing branded hoodies to their clients, to allow them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies as part of their merchandising efforts. Therefore, it would make sense for a company in the music industry to get in on the act. Perhaps a musical instrument retailer or a record store should consider selling their own promotional hoodies?
Since they have become popular just a few short years ago, hoodies have represented defiance, non-conformity and generally a method to stand out from the crowd and from the norm. While they could not suit all business and ventures, a personalised hoodie might be the perfect choice for a business that itself offers something that is clearly a little bit different.
Unfortunately, however, it must be noted that in a few countries and cultures, the hoodie is frowned upon and associated with negative connotations. The hoodie provides anonymity of the individual, and therefore someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this thought, it should be remembered that personalised hoodies are just appropriate using situations and circumstances and may not be at all appropriate when worn using places. Then again, feel free to use this to your advantage: a hoodie might be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.